4.1 Read 337 reviews
Featured byIstanbul Aydin University
Overview
Through this course, students will explore the essence of brands, their strategic significance, and the dynamic landscape they operate in.
The curriculum delves into fundamental branding principles, equipping students with the skills to analyze, create, and nurture strong brand identities. It also encompasses consumer behavior insights, global brand management challenges, ethical considerations, and the measurement of brand effectiveness. Moreover, students will engage in practical exercises, including a group project, to develop a deep understanding of brand management’s real-world applications.
This Brand Management course from Istanbul Aydin University empowers participants to become adept brand strategists ready to tackle the evolving branding challenges of the future.
Learning Outcomes
- Understand the core concepts of brand management
- Understand the factors that will increase the success of brand management
- Understand the brand management process of a person/product
- Understand the impacts of the global business world on brand management
Programme Structure
Courses include:
- Brands and Brand Management: Why Do We Study It?
- Brand Equity; Marketing Programs for Brand Equity
- Choosing Brand Elements: Other Branding Concepts
- Brand Portfolio Management
Key information
Duration
- Full-time
- 14 days
Start dates & application deadlines
- Starting
- Apply before
-
- Starting
- Apply before
-
Language
English
Credits
6 ECTS
Delivered
Blended, Online
Campus Location
- Istanbul, Turkey
Disciplines
Strategic ManagementWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Who can participate: All Students Interested in Brand Management and Marketing in a Colorful World
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Istanbul Aydin University and/or in Turkey, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1100 EUR / full≈ 1100 EUR / full -
Domestic Applies to you
Applies to youCitizens or residents1100 EUR / full≈ 1100 EUR / full
Additional Details
Early bird: 950 EUR
Living costs
Istanbul
Turkey
2000 - 3240 TRY / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Improve page content