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Featured byIstanbul Aydin University
Overview
Because of the digital revolution, companies are increasingly shifting marketing efforts from traditional media to digital media such as search engines, social media, and mobile.
New technologies influence customers and also have an impact on firm performance. It is important for marketing managers to understand digital strategies and familiarize themselves with some of the technologies underlying them.
This Digital Marketing course from Istanbul Aydin University is designed to provide an introduction to digital marketing and focuses on the integration of technology and data in every aspect of marketing to enhance customer experience and secure business success through meaningful engagement and connections.
Learning Outcomes
- Be familiar with the concepts, theories, and issues in digital marketing
- Familiarize with the key technologies and strategies used by firms in digital advertising
- Understand the key metrics in web and social media analytics
- Develop analytical abilities to understand how digital technology is influencing consumer behavior
- Make independent assessments of the digital marketing strategies of companies
Programme Structure
Courses include:
- Online Market Research and Digital Marketing Strategy
- Search Engine Optimization (SEO) and User Experience (UX)
- Search and Social Media Advertising
- Online and Display Advertising
- Social Media Marketing
Key information
Duration
- Full-time
- 14 days
Start dates & application deadlines
- Starting
- Apply before
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- Starting
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Language
English
Credits
5 ECTS
Delivered
Blended, Online
Campus Location
- Istanbul, Turkey
Disciplines
Digital MarketingWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Who can participate: All undergraduate and postgraduate students in social sciences, business, marketing, humanities, arts, communication, political sciences, philology, and journalism.
Student Insurance via Studyportals Partner
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Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1100 EUR / full≈ 1100 EUR / full -
Domestic Applies to you
Applies to youCitizens or residents1100 EUR / full≈ 1100 EUR / full
Additional Details
Early bird: 950 EUR
Living costs
Istanbul
Turkey
2000 - 3240 TRY / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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