Fashion Brand Management Istituto Europeo Di Design (IED)

Overview

This  Fashion Brand Management programme from  Istituto Europeo Di Design (IED)  examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system.

Methodology

A study plan divided into five modules alternates cultural, historical, and theoretical subjects with research activities and practical exercises.

As part of the course, classroom lectures and practical exercises are used to deepen the theoretical parts of the course by putting them into practice in the field, as well as lectures and visits.

Who is this for?

The course is intended for students who have competence or basic professional expertise in the area of study and are interested in developing their professional skills. Participants must be familiar with the main Fashion Brands and should be motivated to work independently or in team.