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Overview
This Digital Marketing course from University of California, San Diego is designed to provide practical knowledge in digital, content, social, mobile, and data-driven marketing, enabling participants to meet the digital marketing challenges of businesses and organizations.
Gain a comprehensive understanding of the digital marketing ecosystem and the core channels within it. Students use a range of tools and resources to gain a proficiency in campaign development, analytics and reporting, content creation, and digital strategy for a variety of industries and platforms. Students will learn how to incorporate web analytics data to shape future digital plans.
Program Benefits
- Develop an understanding of the digital marketing ecosystem its various channels
- Learn how to create an effective digital marketing strategy
- Develop knowledge to create and sustain digital marketing campaigns
- Create engaging and effective content for various online marketing channels
- Utilize SEM tools to drive more traffic to your website
- Understand how to use social media platforms, blogging, video, and email marketing
- Gain insight on how to use tools and approaches to measure and evaluate the effectiveness of digital marketing campaigns
Programme Structure
Courses include:
- Digital Marketing
- Content Marketing
- Digital Marketing Analytics
- Social Media Marketing
- Search Engine Optimization (SEO) and Marketing
- SEO Tools and Analytics
Key information
Duration
- Full-time
- 6 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
TOEFL® IBT 80
PTE Academic 65
IELTS 6.5
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- 98 accuracy using real exam data
- 4.9/5 student rating
Delivered
On Campus, Blended, Online
Campus Location
- San Diego, United States
Disciplines
Digital Marketing View 76 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
TOEFL® IBT 80
PTE Academic 65
IELTS 6.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission.
- Individuals looking for an entry-level job in digital marketing.
- Marketing professionals seeking new skills or advancement.
- Mid-level marketing professionals seeking to modernize their skill set.
- Business professionals or non-profit employees who oversee the marketing function for their organization.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents3500 USD / full≈ 3500 USD / full - Out-of-State3500 USD / full≈ 3500 USD / full
-
Domestic
Applies to youIn-State3500 USD / full≈ 3500 USD / full
Living costs
San Diego
United States
1400 - 2455 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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