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Overview
What you will study
Knowledge of tourist behavior plays an important role in tourism planning and marketing activities for tourism business managers. In addition, discussions on how knowledge of tourist behavior can be useful in developing, promoting and selling tourism products in an era of uncertainty. The Understanding Tourist Behavior in the Era of Uncertainty course offered by HELP University explores these themes.
Programme Structure
The program focuses on:
- Underlying principles of tourist behavior
- Tourist behavior and trends
- Characteristics and factors influencing tourist behavior
- Models of purchase decision-making process
- Tourist buying decision process
- Marketing applications and strategies
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Credits
1 alternative credits
Delivered
Online
Campus Location
- Kuala Lumpur, Malaysia
Disciplines
Tourism & Leisure View 4 other Short Courses in Tourism & Leisure in MalaysiaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Hospitality and tourism-related Entrepreneurs
- Working professionals
- Teaching Staff
- Students
- General public
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents600 MYR / full≈ 600 MYR / full -
Domestic Applies to you
Applies to youCitizens or residents600 MYR / full≈ 600 MYR / full
Funding
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