4.2 Read 54 reviews
Overview
In this program, Kellogg’s world-class faculty and practitioners will show you the approaches to leading with less formal authority, managing ecosystems, developing innovations, gaining a deeper understanding of customer strategy, achieving growth through greater focus, building meaningful brands and creating extraordinary total customer experiences.
Key Benefits about the The Customer-Focused Organization programme at the Northwestern University
- Understanding the growing influence of customer focus on organizational success
- Learning to overcome obstacles to creating a truly customer-focused organizational culture
- Gaining a deeper and shared understanding of customers
- Creating innovative value, compelling differentiation and focus in global markets
- Managing ecosystems to deliver customer value
- Creating superior customer experiences
- Leading organizational change to achieve the rewards of customer focus
Programme Structure
The program focuses on the following areas:- Customer-Focused Culture and Leadership
- Growth through Customer-Focus
- Building Brands with Meaning
- Delivering Value to Customers
Key information
Duration
- Full-time
- 4 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Campus Location
- Evanston, United States
Disciplines
Entrepreneurship Management Studies Organisational Behaviour View 173 other Short Courses in Management Studies in United StatesWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who Should Attend:
- General managers and organizational leaders who are responsible for the cultural development and transformation of a customer-focused organization
- Senior leaders in marketing, sales, strategic planning and operations
- Customer experience, engagement, and perception management leaders
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents8950 USD / full≈ 8950 USD / full - Out-of-State8950 USD / full≈ 8950 USD / full
-
Domestic
Applies to youIn-State8950 USD / full≈ 8950 USD / full
Living costs
Evanston
United States
1100 - 1500 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Improve page content